{"title":"WELCOME DISCOUNT COLLECTION","description":null,"products":[{"product_id":"blue-leopard-comforter-for-5-month-old-babies","title":"BLUE LEOPARD LOVEY - for 5+ month old babies","description":"\u003ch3\u003eSuper soft, super cute lovey in our stunning blue leopard print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h3\u003e\n\u003cp\u003eOur leopard print has been designed\u003cspan data-mce-fragment=\"1\"\u003e alongside our consultant orthoptist \u003c\/span\u003eto \u003ca title=\"science back baby toys\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from 5 months to around 1 year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin, Polyester plush ear inner\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"muslin loveys\" href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003eShop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBy 8 months old, babies are far better at judging distances\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837694599317,"sku":"ELAN014","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/2.png?v=1670077380"},{"product_id":"eyes-comforter-for-newborn-4-month-old-babies","title":"EYES LOVEY - for newborn-4 month old babies","description":"\u003ch3\u003eSuper soft, super cute lovey in our stunning eyes print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h3\u003e\n\u003cp\u003eOur eyes print has been designed to \u003ca title=\"high contrast baby eye development aids\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837694795925,"sku":"ELDR003","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/1.png?v=1670077483"},{"product_id":"3-pack-leopard-print-muslins-for-5-month-old-babies","title":"3-PACK LEOPARD PRINT MUSLIN SQUARES - for 5+ month old babies","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eTriple pack of supersoft sensory muslin squares in our three Leopard Print colourways. \u003cspan data-mce-fragment=\"1\"\u003eDesigned with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant orthoptist.\u003c\/p\u003e\n\u003cp\u003e\u003ca data-mce-fragment=\"1\" title=\"what can I use a muslin for\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837695287445,"sku":"ELAN013","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/12_72a6d3e7-3023-4695-9dad-767ecb6fda70.png?v=1675617082"},{"product_id":"xl-eyes-muslin-for-newborn-to-4-months-old-babies","title":"XL EYES MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837695582357,"sku":"ELDR002","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/17.png?v=1694784127"},{"product_id":"3-pack-drawing-print-muslins-for-newborn-to-4-month-old-babies","title":"3-PACK DRAWING PRINT MUSLIN SQUARES - for newborn to 4 month old babies","description":"\u003cp\u003eTriple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant Orthoptist.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003ca title=\"what can I use a muslin for\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837697876117,"sku":"ELDR001","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/11.png?v=1675617065"},{"product_id":"animals-sensory-strip-reversible-0-to-4-months-and-5-months","title":"ANIMAL SENSORY STRIP - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time. Reversible dalmatian (newborn-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eDesigned alongside our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimply attach round the edge of your baby's pram for calm and developmental journeys, or stand it up in front of them during tummy time - as the pattern will encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they try to push up to make more sense of the print before them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"tummy time high contrast toy\" href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\"\u003eShop all Sensory Strips here\u003c\/a\u003e\u003c\/p\u003e\n","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837704724629,"sku":"ELAN005","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/sensorystrip.png?v=1670077359"},{"product_id":"leopard-teething-lovey-for-5-month-old-babies","title":"LEOPARD TEETHING LOVEY - for 5+ month old babies","description":"\u003ch3\u003eSensory and soothing teething lovey in our striking purple and green muslin with beech teething ring.\u003c\/h3\u003e\n\u003cp\u003eOur leopard print has been designed to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" title=\"high contrast prints for babies eye development\"\u003esupport visual development in babies from around 5 months onwards, \u003c\/a\u003ewhich is when those pesky teeth start to come through with a vengeance. So the combination of our calming sensory print and a lovely ring to chew is a sure fire winner.\u003c\/p\u003e\n\u003cp\u003e15in x 15in double lay muslin tied onto ring.\u003c\/p\u003e\n\u003cp\u003eMade from: Beech teething ring. 100% organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\" title=\"Organic muslin leopard print lovey\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBetween 3-5 months of age babies learn to track moving objects\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837706657941,"sku":"ELAN009","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/55_edited-Pixlr.jpg?v=1612450121"},{"product_id":"animals-xl-leopard-print-muslin-purple-green-navy-ideal-for-5-months-babies","title":"XL PURPLE LEOPARD MUSLIN - for 5+ month old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in our striking purple and green leopard print. Designed with precise scales and colors that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePack includes 1 x purple leopard in XL 120cm x 120cm. Perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"what can I use a muslin for\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837710098581,"sku":"ELAN008","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/20.png?v=1694784123"},{"product_id":"animals-xl-orange-green-navy-leopard-print-muslin-ideal-for-5-month-old-babies","title":"XL ORANGE LEOPARD MUSLIN - for 5+ month old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in our striking orange and green leopard print. Designed with precise scales and colors that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" title=\"what can I use a muslin for\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837710622869,"sku":"ELAN007","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/29.png?v=1694784126"},{"product_id":"reversible-sensory-playmat","title":"ANIMAL PRINT PLAYMAT- reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (newborn-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned alongside our consultant orthoptist specifically to \u003ca title=\"high contrast toys for babies\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development\u003c\/a\u003e throughout their first year.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"sensory playmats\" href=\"https:\/\/us.ettaloves.com\/collections\/sensory-playmats\"\u003eShop all playmats here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837711278229,"sku":"ELAN006","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/23.png?v=1675617338"},{"product_id":"plants-extra-large-dandelion-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL DANDELION MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimeter\u003cspan data-mce-fragment=\"1\"\u003e alongside our consultant orthoptist, \u003c\/span\u003eto support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837712392341,"sku":"ELPL002","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/13_37b73c43-3bc9-4932-aa48-a5191578aa12.png?v=1694784136"},{"product_id":"plants-3-sensory-muslin-squares-ideal-for-0-4-month-old-babies","title":"3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies","description":"\u003cp\u003eTriple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months alongside our consultant orthopist (expert in children's vision).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant orthoptist.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" title=\"what can I use a muslin for\"\u003eLearn tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837712785557,"sku":"ELPL001","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/9.png?v=1675617104"},{"product_id":"extra-large-sensory-muslin-square-ideal-for-5-plus-months","title":"XL BLUE LEOPARD MUSLIN - for 5+ month old babies","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking blue and pink leopard print. Designed with precise scales and colors that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837713604757,"sku":"ELAN003","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/19.png?v=1694784140"},{"product_id":"extra-large-starfish-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL STARFISH MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"what can I use a muslin for\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837714423957,"sku":"ELAN002","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/14_2977c567-e655-4753-a096-d48a9bbb53c5.png?v=1694784121"},{"product_id":"3-sensory-muslin-squares-animal-print","title":"3-PACK ANIMAL PRINT MUSLIN SQUARES - for newborn to 4 month old babies","description":"\u003ch4\u003e\n\u003cb\u003e\u003c\/b\u003eTriple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months.\u003c\/h4\u003e\n\u003ch4\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant Orthoptist.\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" title=\"what can I use a muslin for\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":37837715177621,"sku":"ELAN001","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/8.png?v=1675617015"},{"product_id":"gift-card","title":"GIFT CARD","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eGive the gift of choice - a voucher to redeem against sensory loveliness from our range. \u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhether you're clubbing together for a baby shower or simply can't choose what to buy, our gift card is the answer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGift cards are delivered as an email with instructions on how to redeem - but they're super simple we promise.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSelect from $20, $30, $40, $50, $75 or $100.\u003c\/p\u003e","brand":"Etta loves","offers":[{"title":"$100.00","offer_id":37839565586581,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":38229805203605,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"$75.00","offer_id":38229807923349,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"$20.00","offer_id":44125017506020,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"$30.00","offer_id":44125017899236,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"$40.00","offer_id":44125018390756,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/gift_voucher.png?v=1614000481"},{"product_id":"etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-and-5-months","title":"ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months \/ 5+ months","description":"\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and colored by our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" title=\"Keith Haring print kids\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-playmats\"\u003eShop our range of sensory playmats here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38075485028501,"sku":"ELHA003","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/22.png?v=1675617318"},{"product_id":"keith-haring-sensory-strip-reversible-newborn-to-4-months-and-5-months","title":"ETTA LOVES x KEITH HARING SENSORY STRIP - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil\" artwork (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eKeith Haring's art has been expertly scaled and recolored by our consultant orthoptist specifically to \u003ca title=\"High contrast pram toy\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimply attach round the edge of your baby's pram for calm and developmental journeys, or stand it up in front of them during tummy time - as the pattern will encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they try to push up to make more sense of the print before them. Don't forget to flip to 'Brazil' as your baby reaches 5 months old.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eAS SEEN ON KEEPING UP WITH THE KARDASHIANS\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"tummy time high contrast toy\" href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\"\u003eShop all Sensory Strips here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38104894210197,"sku":"ELHA007","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/fold-1-2a.jpg?v=1670077431"},{"product_id":"etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies","title":"ETTA LOVES x KEITH HARING 'BABY' MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38104920195221,"sku":"ELHA001","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/15_669f62fe-956a-4167-a8ad-a3490d97f383.png?v=1675617200"},{"product_id":"etta-loves-x-keith-haring-xl-brazil-muslin-for-5-month-old-babies","title":"ETTA LOVES x KEITH HARING XL 'BRAZIL' MUSLIN - for 5+ month old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in our Keith Haring collaboration print 'Brazil' - scaled and recolored by our Orthoptist to support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" title=\"what can I use a muslin for\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38104937365653,"sku":"ELHA002","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/27.png?v=1675617366"},{"product_id":"etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ETTA LOVES x KEITH HARING 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, one of each of Keith Haring's iconic 'Baby' print and colorful 'Brazil' print. Expertly rescaled and recolored to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/p\u003e\n\u003cp\u003ePerfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38106297925781,"sku":"ELHA010","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/7_7c1d78e5-6f3a-4fe4-b7cf-7eea77e23b2b.png?v=1675617221"},{"product_id":"etta-loves-x-keith-haring-baby-lovey-for-newborn-4-month-old-babies","title":"ETTA LOVES x KEITH HARING 'BABY' LOVEY - for newborn-4 month old babies","description":"\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003eSuper soft, super cute lovey in our collaboration Keith Haring 'Baby' print that your baby will want to keep in their hands and near their eyes. Babies not only love the stylish and clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h4\u003e\n\u003cp\u003eKeith Haring's 'Baby' print has been rescaled to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\" title=\"Keith Haring prints babywear\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38106483064981,"sku":"ELHA004","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/Untitleddesign-21.png?v=1670077393"},{"product_id":"etta-loves-x-keith-haring-brazil-lovey-for-5-month-old-babies","title":"ETTA LOVES x KEITH HARING 'BRAZIL' LOVEY - for 5+ month old babies","description":"\u003ch3\u003eSuper soft, super cute lovey in our collaboration Keith Haring 'Brazil' print that your baby will want to keep in their hands and near their eyes. Babies not only love the stylish and clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h3\u003e\n\u003cp\u003eKeith Haring's 'Brazil' print has been rescaled to \u003ca title=\"Keith Haring print baby lovey\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development from 5 months to around 1 year old\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003eShop all loveys and teethers here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eA child’s vision isn’t considered full developed until they reach 7 years old\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38106592673941,"sku":"ELHA005","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/3_3ccc42eb-2410-4049-9f8a-eea201ec8604.png?v=1670077464"},{"product_id":"etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"ETTA LOVES x KEITH HARING MUSLIN BLANKET - reversible newborn to 4 months \/ 5+ months","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time, and the Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and colored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-playmats\" title=\"sensory playmats\"\u003eSho\u003c\/a\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-keith-haring\" title=\"Etta Loves x Keith Haring\"\u003ep the Keith Haring collection here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38127734358165,"sku":"ELHA009","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/Muslinblanket-bothsides.jpg?v=1613946360"},{"product_id":"plant-print-playmat-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT PLAYMAT- reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eDesigned alongside our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" title=\"high contrast toys for babies\"\u003esupport babies' visual and cognitive development\u003c\/a\u003e throughout their first year.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-playmats\" title=\"sensory playmats\"\u003eShop all playmats here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041003081956,"sku":"ELPL008","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/Awhitts-37_edited-Pixlr.jpg?v=1741178455"},{"product_id":"plant-print-sensory-strip-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT SENSORY STRIP - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eDesigned alongside our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimply attach round the edge of your baby's pram for calm and developmental journeys, or stand it up in front of them during tummy time - as the pattern will encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they try to push up to make more sense of the print before them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\" title=\"tummy time high contrast toy\"\u003eShop all Sensory Strips here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041032900836,"sku":"ELPL013","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/SENSORYSTRIPLS1.jpg?v=1741178830"},{"product_id":"animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"ANIMAL PRINT MUSLIN BLANKET - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time, and the striking stylish prints will be loved by everyone. Reversible dalmatian (newborn-4 month print) and leopard print (5+ months) in super-soft organic cotton..\u003c\/p\u003e\n\u003cp\u003eOur patterns are expertly scaled and colored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041034932452,"sku":"ELAN017","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/Animalblanket_1.png?v=1670077274"},{"product_id":"plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT MUSLIN BLANKET - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time, and the striking stylish prints will be loved by everyone. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in super-soft organic cotton.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOur patterns are expertly scaled and colored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041039814884,"sku":"ELPL011","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/Untitleddesign_35.png?v=1636722393"},{"product_id":"animal-print-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ANIMAL PRINT 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, \u003cmeta charset=\"UTF-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eone from each age range from our best selling animals collection.\u003c\/span\u003e Expertly scaled and colored to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/p\u003e\n\u003cp\u003ePerfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041063407844,"sku":"ELAN015","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/6_58a65b09-314f-47ad-9305-5d060475a302.png?v=1675617133"},{"product_id":"plant-print-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"PLANT PRINT 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003eTwo pack of supersoft sensory muslin squares,\u003cspan data-mce-fragment=\"1\" style=\"font-size: 0.875rem;\"\u003eone from each age range from our stunning plant print collection.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e Expertly scaled and colored to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041075204324,"sku":"ELPL012","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/4.png?v=1675617412"},{"product_id":"fern-muslin-for-newborn-to-4-months-old-babies","title":"FERN MUSLIN - for newborn to 4 months old babies","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimeter\u003cspan\u003e alongside our consultant orthoptist, \u003c\/span\u003eto support babies' cognitive and visual development between birth and around four months.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041107808484,"sku":"ELPL006","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/16.png?v=1675617386"},{"product_id":"sycamore-muslin-for-newborn-to-4-months-old-babies","title":"SYCAMORE MUSLIN - for 5+ months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in \u003cmeta charset=\"UTF-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003estriking new sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months to around a year old.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42041117671652,"sku":"ELPL007","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/18.png?v=1694784145"},{"product_id":"fern-lovey-for-newborn-4-month-old-babies","title":"FERN LOVEY - for newborn-4 month old babies","description":"\u003ch4\u003eSuper soft, super cute lovey in our stunning fern print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h4\u003e\n\u003cp\u003eOur fern print has been designed to \u003ca title=\"high contrast baby eye development aids\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003eThey advise not to leave a baby under a year alone with any sleep aid or comforter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42062945747172,"sku":"ELPL010","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/7_c21b563c-f806-4a62-8754-fe197c6bf338.png?v=1636994054"},{"product_id":"zebra-lovey-for-newborn-4-month-old-babies","title":"ZEBRA LOVEY - for newborn-4 month old babies","description":"\u003ch3\u003eSuper soft, super cute lovey in our striking zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h3\u003e\n\u003cp\u003eOur zebra print has been designed to \u003ca title=\"high contrast baby eye development aids\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" data-mce-href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" target=\"_blank\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003eThey advise not to leave a baby under a year alone with any sleep aid or comforter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42062985593060,"sku":"ELAN016","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/Zebracomforter.png?v=1670077621"},{"product_id":"nicu-bonding-squares-6-pack-designed-for-nicu-babies","title":"NICU BONDING SQUARES - 6 Pack, designed for NICU babies","description":"\u003ch3 data-mce-fragment=\"1\"\u003ePack of six supersoft sensory muslin bonding squares in our high contrast black and white Love Heart pattern. Designed to the millimetre using the latest research on premmie baby vision and scaled alongside our consultant orthoptist (expert in infant vision) to support vision from prematurity to around two months old.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe bonding squares support connection by having one kept against a parent’s skin, and the other in the baby’s incubator, and then they are swapped regularly. The scent transference between the parent and child has been proven to be beneficial for developing a bond even when separated, enabling extremely poorly babies to connect with the smell of their parents and be comforted by it.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cem\u003e“This amazing product offers a beautiful olive branch of hope, comfort and connection during a time of exceptional hardship. These squares facilitate the very earliest seeds of bonding, through sensory experience of first touch and smell. The importance of which cannot be overstated for families at the most vulnerable time in their lives.”\u003c\/em\u003e Christina Axton, Junior NICU Sister.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42068352499940,"sku":"ELHE001","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/10_1.png?v=1637075173"},{"product_id":"handy-pegs","title":"Handy Pegs","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese versatile pegs can be used to attach our sensory strip more securely to the pram, or attach our sensory muslins to your babies pram or car seat for sensory magic and calm on the go.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePack of 2 pegs.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eBe sure to never fully cover your baby in warm weather to avoid overheating. This product is not a toy.\u003c\/em\u003e \u003c\/p\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":42091751014628,"sku":"ELAC001","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/handypegsfinal.jpg?v=1637337777"},{"product_id":"new-baby-card-queen-of-hearts","title":"NEW BABY CARD - Queen of Hearts","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned by our muslin designer dream team Shruti \u0026amp; Frank, we love this modern take on the Queen of Hearts - after all babies fill our hearts and us mothers are absolute Queens!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePop one in your basket, enter your message during checkout and we'll write it in our best handwriting before sending it out with your order to the lucky recipient. Or simply leave the notes section blank if you just want to receive the card to send on yourself.\u003c\/p\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":42998516187364,"sku":"ELBC003","price":4.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/products\/queenofhearts.png?v=1654621789"},{"product_id":"test-stock","title":"Test Stock","description":"","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":43482902626532,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"sky-print-muslin-3-pack-for-newborn-to-4-month-old-babies","title":"SKY PRINT MUSLIN 3-PACK - for newborn to 4 month old babies","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTriple pack of super-soft sensory muslin squares in our scientifically designed patterns. 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for babies' first year","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product qualifies for FREE US SHIPPING.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBe the best gift-giver ever with our curated collection box. Comprising 3 of our bestselling sensory essentials, all beautifully packaged in a stylish gift box.\u003c\/p\u003e\n\u003cp\u003eThis Keith Haring Collection box will provide scientifically sensory magic for baby and parents from birth to a baby's first birthday and beyond. Super stylish, super sensory and sure to be loved by the lucky recipients. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGift box includes: 1 x Sensory Strip, 1 x Sensory Muslin 2-Pack \u0026amp; 'Baby' print lovey with soft plush ears\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMuslins material is 100% GOTS Certified organic cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":45455164735716,"sku":"ELHA014","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/files\/url_https_3A_2F_2Fucda11de045f1d65cacec8e0f7e6.dl.dropboxusercontent.jpg?v=1721998562"},{"product_id":"etta-loves-x-walala-studio-sensory-hanging-squares-for-babies-first-year","title":"ETTA LOVES x WALALA STUDIO SENSORY HANGING SQUARES - for babies' first year","description":"\u003cp\u003eTriple pack of joyful Walala Studio print hanging squares to make sensory play easy, anywhere.\u003c\/p\u003e\n\u003cp\u003eThese scientifically sensory squares are reversible for 0-4 months and 5+ months and their versatile nature makes them perfect to attach to the baby gym, car seat or stroller. The Walala Studio patterns have been designed alongside our visual experts to provide optimum support for babies' cognitive and visual development.\u003c\/p\u003e\n\u003cp\u003ePack includes a trio of hanging squares designed alongside artist Camille Walala - 1 x waves \u0026amp; lines \/ 3D steps (with rattle), 1 x dots \/ 3D quandrant with crinkle and 1 x scallops \/ mirror presented in a stylish box outer.\u003c\/p\u003e\n\u003cp\u003eIntegrated adjustable velcro attachment on each hanging square - for a secure fit onto strollers, car seats and baby gyms.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSee the full Etta Loves x Walala Studio collection \u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves camille walala artist collaboration baby sensory range\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":45507723264228,"sku":"ELCW006","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/files\/5_d293fa5b-b9ca-4ffb-a064-e921c500e0ad.png?v=1741178532"},{"product_id":"etta-loves-x-walala-playmat-reversible-newborn-to-4-months-5-months","title":"ETTA LOVES x WALALA PLAYMAT- reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003e\u003cspan\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime and with its joyful Walala Studio artwork it's a real show stopper. Reversible 'Mono' (newborn-4 month print) and 'Shapes' (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe two stunning patterns have been designed by artist Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development and take the guesswork out of sensory play.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBrowse the full Etta Loves x Walala Studio collection \u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves x walala studio collaboration baby sensory range\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":45518973141220,"sku":"ELCW005","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/files\/15_2.png?v=1741178818"},{"product_id":"etta-loves-x-walala-studio-shapes-muslin-for-5-month-old-babies","title":"ETTA LOVES x WALALA STUDIO 'SHAPES' MUSLIN - for 5+ month old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in our exclusive Camille Walala 'Shapes' artwork. This joyful and colorful pattern has been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. They'll find the overlays and 3D shapes fascinating and captivating as their eyes develop across their first year and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Walala Studio collaboration \u003ca title=\"etta loves camille walala studio baby sensory collection\" href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\"\u003ehere\u003c\/a\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves camille walala studio baby sensory collection\" data-mce-href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-walala-studio\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":45519088517348,"sku":"ELCW003","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/files\/art_collab_page_square_2.png?v=1741178504"},{"product_id":"etta-loves-x-walala-studio-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ETTA LOVES x WALALA STUDIO 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, designed by Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development from birth to their first birthday and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Walala Studio collaboration \u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves camille walala studio baby sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves US","offers":[{"title":"Default Title","offer_id":45519128199396,"sku":"ELCW001","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/8967\/7205\/files\/10_b0a743dc-587a-4022-80e5-3e5130b2bd18.png?v=1741178479"}],"url":"https:\/\/us.ettaloves.com\/collections\/welcome-discount-collection.oembed?page=2","provider":"Etta Loves US","version":"1.0","type":"link"}