SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colors in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
Etta Loves X Keith Haring
Discover the radiant joy of artist Keith Haring and introduce his iconic art to a new generation.
Expertly rescaled and colored by our Orthoptist to deliver sensory magic for babies and something you'll adore looking at too.
By around 2 months old, babies will be able to see bold reds and greens. By around 5 months old, yellow and blue should be visible. Babies can’t detect pastel colors until around 9 months old.
What a beautiful object to focus on! It's never too early to learn to pay attention.
The muslin arrived within days of ordering. Quality is excellent. We love it!
Loved the Keith Haring play mat, so well made and great to place baby on. The swaddles could be a tab bigger as my 14lb baby is already too big to be wrapped in them. But still very beautiful. Anything with a Keith Haring print on it is a win for me so I’m a bit biased, but great products overall.
I wasn't sure what to expect, but indeed she is so engaged looking at this! Will buy more for next age appropriate designs.
My newborn is loving the Etta Loves X Keith Haring playmat and so is his mama! The quality and gorgeous designs on each of the pieces are amazing - I just ordered more and will be gifting to friends with new babes!
These are light weight if you need just a little cover for them, easy to bring anywhere and keeps my little girl entertained