SPELLBOUND BY SCIENCE
Our products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.
We work with an orthoptist (or expert in children’s vision to you and me), to ensure that the scales, shapes and colors in our patterns are aligned with what your baby can see. This stimulates them and complements their development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a lingering shower or just catch your breath and take it all in.
Etta Loves X Keith Haring
Discover the radiant joy of artist Keith Haring and introduce his iconic art to a new generation.
Expertly rescaled and colored by our Orthoptist to deliver sensory magic for babies and something you'll adore looking at too.
By around 2 months old, babies will be able to see bold reds and greens. By around 5 months old, yellow and blue should be visible. Babies can’t detect pastel colors until around 9 months old.
It’s a gift which hasn’t been given yet!
ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months
Gift - so hasn't been given yet.
Loved the dandelion swaddle; so soft and beautiful! Our new grand daughter will love it!
I sent these directly to the new parents. Of course they loved the gift. ... I didn't see with my own eyes, the baby's reaction.
We think our baby will be super fly with this gorgeous blanket. My friends who are mothers tell me to have lots of soft but thick fabrics available for newborns who spew constantly, so hopefully this will make our lives easier. One of our first purchases for our bun in the oven and we’re delighted.
We love our black and white muslins! They are gorgeous workmanship, soft, my baby loves looking at them, and they work wonderfully as nursing covers which do not overheat us.
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
My 3 week old baby loves these prints, he'll stare for a good half hour. We've used them in his stroller, car seat, and bassinet.
ETTA LOVES x KEITH HARING SENSORY STRIP - reversible newborn to 4 months / 5+ months
These blankets are amazing. My three month old had had them for nearly two months now. They help calm her down when she’s seeming overwhelmed and block out the inevitable chaos her four older siblings can create ;) I often see her sigh and visibly relax when she has them. She likes have them right next to her face. Thanks for making a wonderful product that I was totally skeptical of but now recommend to everyone!
They are lovely and I can't wait to use them!
Great patterns for young ones just learning to focus
These are so handy to use wherever your little one may be and my goodness, do they capture the baby's attention.