Spellbound by science | Baby Sensory Essentials | Etta Loves US
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SUPPORT FOR BABY, SUPPORT FOR YOU

We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.

We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood. 

Find our more about the science that drives our brand HERE

ETTA LOVES X KEITH HARING

Discover the radiant joy of artist Keith Haring and introduce his iconic art to a new generation with our very special collaboration.

His artwork has been expertly rescaled and colored by our Orthoptist to deliver sensory magic for babies and something you'll adore looking at too.

Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
CHRISTMAS SENSORY PLAY IDEAS

CHRISTMAS SENSORY PLAY IDEAS

'Tis the season to be sensory, so here are some easy festive sensory play ideas for you - give them a try and see which one your baby loves.
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EASY SENSORY PLAY IDEAS

EASY SENSORY PLAY IDEAS

Engage your little one in sensory play with these easy-to-follow activities from Etta Loves to support visual, social, cognitive and motor skills development.
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BABY BATH TIME BENEFITS AND TIPS

BABY BATH TIME BENEFITS AND TIPS

Discover the benefits of bath time for your baby plus some hints and tips to make it more enjoyable.
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