THE BLOG

PREGNANT WOMEN ARE ATHLETES

Why pregnant women are essentially extreme athletes..

HOW HYPNOBIRTHING CAN HELP FOR ALL BIRTHS

In this blog post, our friends at The Positive Birth Company explain how hypnobirthing can be beneficial for all births

THE SURPRISING WAY YOUR BABY SEES THE WORLD

Discover how your baby really sees the world and the wonder of their developing vision.

Vitamins + supplements recommended to support newborn development

We spoke to Dr. Nicole Avena, Nutrition Expert and author of What to Feed Your Baby and Toddler, about the vitamins and supplements that she recommends to support your newborns development.

The radiant joy of Keith Haring

We delve deeper into the universal appeal of the artist and activist Keith Haring, our latest collaboration.

Why we use organic cotton not bamboo

As a brand we strive to be as sustainable as we possibly can so it's time for us to say goodbye to bamboo and hello to organic cotton.

Flat head syndrome - what it is and how to prevent it

I spoke to leading plastic surgeon Matt Pyrell about why flat head syndrome occurs, how to prevent it happening or how to help your baby's head to return to normal.

Why we design 2 age ranges for your baby's changing vision

A quick explaination of why we design a newborn-4 months and 5+ month range of sensory products.

Baby brain is real

It's inevitable that pregnant women and new mums will experience moments of baby brain, but why and how long does it last?

Breastfeeding - Why it's probably not true that you don't have enough milk

I spoke to midwife and breastfeeding specialist Clair McVean about whether it's common to not have enough milk to be able to breastfeed successfully.