Based on 1702 reviews
Perfect gift

Bought the large fern muslin for a dear friend and her baby is mesmerised by it

Gorgeous products

These products are so worth the money. Gorgeously packaged and high quality, they are the perfect gift to give (and receive!). My baby absolutely loved her muslin and watched and studied it intently for months. So much so, I’ve just bought a set for my cousin’s baby and it’s become my go to baby gift for baby showers and arrivals.

ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

Lovely teething toy

Lovely soft fabric with wooden ring, will be perfect for when my little one starts teething.

Works like charm

Seeing my granddaughter interact with her muslin is just magical. She loves the design and it’s given her mummy some much needed quiet time too. Highly recommended

Love these sensory muslins!!

I already have some of these sensory muslins and my son loves them. I bought these as a gift for a friend’s new baby - and she was thrilled with them.

Perfect present

Bought as a gift - recipient loved it. Great quality baby items and fabulous service.

Multi use teether

A really great teether and sensory toy in one, lots of uses, my little boy loves it. Very speedy delivery. Great quality products and service all round.

Etta loves sensory strip

This product is absolutely amazing my little boy loves it . Perfect for in his pram and on a play mat. We currently using the black and white and can’t wait to change over to colour and let my little boy explore them . Would recommend to every new mum , will definitely be placing another order


I bought two items for our new (and first) grandchild and it has been a great hit. Calming on the changing mat and stimulating during tummy time. Highly recommend.

3 plant print muslins

I wish I had these blankets from birth! My baby really seems to enjoy looking at these blankets, especially the spirals. I use on my baby's gym, in the car, and tucked into a couch cushion to grab her attention while in her bouncy seat. It allows me to cook dinner, get a quick workout, or fold laundry. I love to hear her coo and babble at the blankets. My only complaint is they're not big enough to swaddle your baby, and for the price they should be a bit bigger. Overall love the product and would buy for an expecting mom in the future.

Hi Danica, This is so lovely to hear, especially all the uses that you're finding to support her development and get some moments to get things done! The 3 packs are very much burb cloth / play time size, but we do do XL muslins which can be used to swaddle. Thanks again, Jen & Etta x

Love these!

So soft and beautiful, and my 6 week old loves to look at them!

An absolute lifesaver!

Bought this for my 3 week old to keep her occupied in the pram and I honestly wouldn’t be without it now. She is mesmerised by it and loves to look at it in the pram, as well as during tummy time and nappy changes. She used to cry during changes but is calmer and loves to look at the insert! Have recommended to all my parent friends and am very regularly asked where it’s from. Beautiful and great quality too.

Just amazing

With a degree of scepticism I bought this - my daughter loved them, you can really see her engaging and being interested in a way she isn’t with other things. I have bought a second one and one as a gift for an expectant friend. Just magic!

Lovely book

Though this book is a bit too advanced for my month old grandson I am sure he will enjoy having it read to him when he is a bit older. It has a good story and has lovely illustrations

Visuall stimulating great quality muslins

These muslins are of such attractive good quality with a generous size perfect for draping to give visual stimulation and comfort to my grandson

Attractive good quality muslins

I bought these muslins for my grandson and he loves looking at the pattern plus the feel of the muslins
The order was dispatched quickly with good communication thank you

My daughter loves these! They buy me extra time especially in the mornings. I hung one in the car too and it seems to help! She is in awe of them every time

Brilliant gift idea

I brought this sensory strip for a friend and she absolutely loved it and unbeknown to be she has been looking on your page and nearly brought one!! Brilliant gift idea and not too expensive

Great sensory strip!

I bought this for my daughter who loves it! She’s nearly 4 months and has really enjoyed the 0-4 month side of the strip. I’m sure she’s going to love the 5+ month side once she reaches that age. Definitely recommend.

Lovely soft blanket

Lovely soft blanket. Looking forward to trying it with my little one!

Kind of small

I thought they would be 3 full sized blankets for the price, but they're small like a burp cloth

Fabulous muslins for our new grand child

These muslins are amazing the theory behind them so interesting too can’t wait to see our new grand child gazing at them

Beautiful gift

I gave an XL muslin to one nephew on the birth of his babY, they loved it so much and raved about it, that i bought 2 more for twins that were born to my neice!

Great purchase

Saw this on Facebook and bought it for my newest grandson who absolutely loves it. Such a clever idea he has it on his playmat, in his crib and pram and it also amuses him while on his changing mat. Great product.