NICU Bonding Squares | High-contrast design | Etta Loves – Etta Loves US
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NICU BONDING SQUARES - 6 Pack, designed for NICU babies

5 reviews
$15.00 USD

Pack of six supersoft sensory muslin bonding squares in our high contrast black and white Love Heart pattern. Designed to the millimetre using the latest research on premmie baby vision and scaled alongside our consultant orthoptist (expert in infant vision) to support vision from prematurity to around two months old.

The bonding squares support connection by having one kept against a parent’s skin, and the other in the baby’s incubator, and then they are swapped regularly. The scent transference between the parent and child has been proven to be beneficial for developing a bond even when separated, enabling extremely poorly babies to connect with the smell of their parents and be comforted by it.

“This amazing product offers a beautiful olive branch of hope, comfort and connection during a time of exceptional hardship. These squares facilitate the very earliest seeds of bonding, through sensory experience of first touch and smell. The importance of which cannot be overstated for families at the most vulnerable time in their lives.” Christina Axton, Junior NICU Sister.

Designed with science

Our products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. We do this by working with our consultant Orthoptist and our scientific research partners at The Sussex Baby Lab.

This care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.

Read more about the incredible science of infant vision here

Better for the environment

Here at Etta Loves we're striving to make our products as sustainable as possible. It's why we use GOTS certified organic cotton, recycled polyester material and recycable packaging.

Find out more about our company values here.

We make your days easier

Being a new parent is hard, but we are here to provide some help across your day.

Etta Loves products are designed to perfectly support your baby and give you a well-deserved moment of calm and enough time to finish a hot drink, take a long shower, eat lunch with both hands or simply take in the wonder of your new baby.

Dimensions & Material

Pack includes six small black and white muslin squares in our exclusive Love Heart design, drawn by four incredible children who started their life in a NICU.

Each muslin bonding square is 6in x 6in. Pack includes 6 x bonding squares.

Made from: 100% Organic Cotton.

Care Instructions

Wash at 90 degrees Fahrenheit with light colours. Avoid washing with any items with velcro to avoid snagging.

Reshape whilst damp if required.

Do not tumble dry on high heat.

Shipping & Returns


Shipping cost for mainland US is $6.99 via USPS.

We currently offer free US delivery when you spend over $90.

All orders, where items are in stock, will be shipped within 3 working days.

Please note that we will not be responsible for the cost of postage to re-send any items where the address was entered incorrectly. If you realise that you've made an error in entering any of your details please email asap and we will amend them for you providing your item hasn't already been fulfilled. If your item comes back to us because of an incorrect address we will have to charge to resend it out to you.

Canadian orders will be subject to import duties, which we are unable to calculate as we have no access to this information. The receiver is liable for any import duties or additional costs upon arrival into Canada.


Whilst we hope you’ll love what you’ve ordered, we understand that there may be times when you want to return items.

In order to arrange this, please contact us using our contact form or email us on within 14 days of receiving your order.

The returned items must be in the same condition as when you received them, unopened and in the original packaging. 

When returning any items we recommend recorded post and retaining Proof of Postage. We do not accept responsibility for any items that are lost in transit, nor do we cover the cost of returning goods if they are not faulty.

You can return goods for any reason and at any time within 28 days of receipt for a full refund or exchange, providing that you contact us within 14 working days of receiving your order and that the goods are received by us in an unused, undamaged and saleable condition. We will only issue a refund for any original postage cost if the item is faulty.

Refunds will be issued to the payment method used when the order was placed, within 7 days of receiving the returned item(s).

We can not be held responsible for interest charges made by a credit card company whilst waiting for returns to be refunded to your card.

Customer Reviews

Based on 5 reviews

These were a gift to my teeny tiny niece in NICU and my sister. Its been lovely to hear how much these have been used and how they are helping both my sister and her husband to keep the bond with their baby when they have to go home. They’ve said how much my niece looks at them and even the nurses have been admiring how great they’ve been. Worth it for someone you love struggling with separation from their baby.

Drew Haigh
Disappointing packaging

Although the squares are lovely and soft and the purpose of them is beautiful, this is nowhere to be seen (read) on the package which is just a bit of a ribbon and a generic label. I purchased these as a gift but will have to print out the description on the item page so the recipient understands what they are and the intended use. A bit disappointed given the price.


Beautiful pattern though actually at the early stage where we are then our little one has been lying in one of the three pack muslin squares more. These may be useful later on though and really look beautiful. I am not sure whether any of the money from these is donated - is says clearly that some from the muslin in the same pattern is - which would be a shame if it wasn't.

Hello and thank you so much for your support and review. We donate money to Bliss from the sales of our XL heart muslins but for the bonding squares we donate 50 packs to a different NICU (as nominated by our customers) every month. Do let us know if you’d like to nominate a unit. Thanks again x


Lovely purchase

Rachel A
Amazing purchase !

Love them for my preemie baby, everyone in the nicu unit loved them too xxx