MAKING SMALL SUSTAINABLE STEPS AS A FAMILY
Being a parent can be overwhelming, but making small, sustainable changes doesn't have to be. Here are our top tips!
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DESIGNED WITH SCIENCE
SUPPORTS DEVELOPMENT
SUSTAINABLE MATERIALS
MOMENTS MADE EASIER
SUPPORT FOR BABY, SUPPORT FOR YOU
We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.
We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Find our more about the science that drives our brand HERE
ETTA LOVES X KEITH HARING
Discover the radiant joy of artist Keith Haring and introduce his iconic art to a new generation with our very special collaboration.
His artwork has been expertly rescaled and colored by our Orthoptist to deliver sensory magic for babies and something you'll adore looking at too.
Babies don't just see in black and white. In fact, at birth babies will be able to see a highly saturated red, followed by green and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
MEET THE ARTIST
In this interview, Camille shares insights into her creative journey, the inspiration behind her designs, and her experience collaborating with Etta Loves.
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ETTA LOVES X CAMILLE WALALA
Unveiling our latest artist collaboration, merging art and science for the tiniest of eyes
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Let customers speak for us
What a hit!
My baby at 11 weeks absolutely loved everything! Especially the Keith Haring designs!
Heidi D
ETTA LOVES x KEITH HARING SENSORY STRIP - reversible newborn to 4 months / 5+ months
FABULOUS
Wore them around the neck when playing and picking up the bsby
Sue Lawson
3-PACK ANIMAL PRINT MUSLIN SQUARES - for newborn to 4 month old babies
Dandelion Muslin
Really nice quality and a delightful pattern. Very good size making it handy For many uses, swaddling, nursing cover, tummy time and so much more. Delighted with the purchase.
Heide Gray
XL DANDELION MUSLIN - for newborn to 4 months old babies
Soft muslin, great B&W contrast.
Kathy
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
Sensory black and white playmat
I love the idea of sensory stimulation for my newborn baby. Playmat is excellent along with swaddles. Price for playmat is a little steep. Overall excellent!
Emma KASPER
ETTA LOVES x KEITH HARING 2-PACK MUSLIN SQUARES - for 0 to 4 months & 5+ month old babies
Perfect for newborn baby sensory activity!
Emma
ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months
My twins love these!
Great quality material and beautiful prints. My babies love to look at these while I’m changing them- great distraction!
Meg J.L.
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
Nice quality products
The squares are very soft. The bath toys are cute but I haven’t used them yet. Everything seems like nice quality.
KD
3 PACK AND BATH TOYS BUNDLE - for babies' first year and beyond
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
Holly
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
Excellent quality and my grandson loves loves looking at the print! He is 1 month old! These are perfect
Heather
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
Great!
I wanted to buy this for a few weeks but put it off, my 2 month old hates the car so I finally splurged to try and help him get through the rides. The muslin is soft and big! It’s beautiful and definitely grabs his attention, we use it all the time! Very happy!
Julie Lamonde
FERN MUSLIN - for newborn to 4 months old babies
Bought these as gifts! They’re beautiful! Can’t wait to gift them to the recipients! ♥️♥️
Cindy
3-PACK PLANT PRINT MUSLINS - for newborn to 4 month old babies
My daughter and her newborn son love it!
e.N.
ETTA LOVES x KEITH HARING XL 'BRAZIL' MUSLIN - for 5+ month old babies
Baby girl loves these! High quality, she loves the patterns
Aima
SENSORY HANGING SQUARES - for babies' first year